Privacy Policy

Welcome to Sherryshirt. We fully understand the importance of personal information security to every user, and we are also well aware of your concerns regarding the collection and use of personal data during your browsing, registration, or shopping experience. This Privacy Policy is intended to transparently, clearly, and comprehensibly explain to you how we collect, use, store, protect, and share your personal information when you use this website. Please read this policy in full before continuing to use our website, so that you can make an informed decision.

We are committed to strictly complying with applicable data protection laws and regulations, processing your personal information in a lawful, fair, necessary, and trustworthy manner, and adopting appropriate technical and organizational measures to ensure the security of your data. This Privacy Policy will elaborate on the following core aspects: what information we collect, why we collect it, how we use it, with whom we share it, how we store and protect it, and what rights you have and how to exercise them.

I. Types of Information We Collect

In order to provide you with a smooth shopping experience, complete order transactions, optimize website functions, and safeguard account security, we may collect the following categories of personal information in different scenarios:

1. Information You Directly Provide
When you register, place an order, subscribe to our communications, or contact us via email on this website, we may collect the following information that you voluntarily submit:

• Name (recipient name)

• Email address

• Shipping address (including country, city, street, postal code, etc.)

• Contact phone number (used for delivery coordination)

• Order details and payment information (payments are processed through third-party secure payment gateways; we only store transaction reference numbers and do not store full credit card numbers or passwords)

2. Automatically Collected Information
When you visit this website, our servers may automatically record certain technical information to improve website performance and user experience:

• IP address

• Browser type and version

• Operating system information

• Access time and duration of stay

• Pages viewed and click behavior

• Referrer URL (the website from which you arrived at our site)

3. Cookies and Similar Technologies
We use cookies to remember your preferences, maintain login status, analyze traffic, and optimize website functionality. You can manage or disable cookies through your browser settings. Please note that some website functions may be limited as a result. For detailed information on our use of cookies, please refer to our Cookie Policy (if applicable).

II. How We Use Your Information

We will only use your personal information for the following purposes on a lawful and necessary basis:

1. Order Fulfillment and Customer Service

• Processing your orders, completing payments, arranging shipments, and providing logistics tracking information;

• Responding to your inquiries, handling return and exchange requests, and resolving after-sales issues;

• Communicating with you via email regarding order status when necessary.

2. Website Optimization and User Experience Improvement

• Analyzing user behavior and traffic data to improve page design, product categorization, and navigation structure;

• Optimizing product display order and recommendations based on your browsing preferences.

3. Account Management and Security Maintenance

• Managing your registered account and verifying your identity;

• Monitoring and preventing fraudulent activities, unauthorized access, and other potential security risks;

• Contacting you via email in cases of account anomalies or password resets.

4. Compliance and Legal Obligations

• Fulfilling obligations required by applicable laws, regulations, court rulings, or administrative orders;

• Handling disputes, complaints, or matters related to legal proceedings.

III. Information Sharing and Disclosure

We take your privacy very seriously and will not sell, rent, or arbitrarily provide your personal information to any unrelated third parties. We may share your information in the following specific circumstances, either as required by law or based on reasonable business needs:

1. Service Providers
We may cooperate with carefully vetted third-party service providers to assist us with website operations, payment processing, logistics, data analysis, and email distribution. These service providers only access your personal information to the extent necessary to perform their functions and are strictly prohibited from using your information for any other purpose. We ensure that all partners have adequate data protection capabilities and have signed data processing agreements with us that comply with legal requirements.

2. Legal Compliance Requirements
If laws, regulations, legal proceedings, or legitimate requests from government authorities require us to provide relevant information, we will cooperate to the necessary extent after reasonable review.

3. Business Transfers
If HONGKONG KATE LIMITED is involved in a merger, acquisition, asset transfer, or bankruptcy liquidation, your personal information may be transferred as part of the assets. In such cases, we will notify you in advance via email or website announcement and ensure that the transferee continues to comply with the provisions of this Privacy Policy.

Except for the circumstances listed above, we will not actively disclose your personal information to any third party unless we have obtained your explicit consent.

IV. Storage and Protection of Personal Information

1. Storage Location
Your personal information will be stored on secure servers located in the Hong Kong Special Administrative Region. Some data processing may be assisted by partners located in other countries and regions. Regardless of where the data is processed, we ensure that the same level of protection measures are applied and that all commitments under this Privacy Policy are strictly observed.

2. Data Security Measures
We adopt industry-standard physical, electronic, and managerial security measures to protect your personal information, including but not limited to:

• Using SSL/TLS encryption technology to transmit sensitive data (such as payment information);

• Implementing tiered access controls for stored data, granting access only to authorized personnel on a need-to-know basis;

• Conducting regular system security testing and vulnerability assessments;

• Establishing internal data security management systems and incident response procedures.

Although we have implemented the above reasonable measures, no network transmission or electronic storage method is completely risk-free and cannot guarantee absolute security. We commit to activating our incident response plan in the event of a data breach or other security incident, and notifying affected users and regulatory authorities within the timeframes required by law.

3. Data Retention Period
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The specific retention period depends on the type of information and its intended use:

• Order-related information: We will retain relevant records for the statutory period after order completion to fulfill tax, accounting, and legal compliance obligations;

• Account information: Retained during the existence of your account and for a reasonable period thereafter to address potential after-sales or dispute matters;

• Marketing-related data: Retained while you remain subscribed; you may unsubscribe at any time via email request, upon which we will cease such use.

When the above retention periods expire and there is no further statutory or business necessity for continued retention, we will delete or anonymize your personal information in a secure manner.

V. Your Rights

As the data subject, you are entitled to the following rights under applicable law. If you wish to exercise any of them, please contact us via the official email address provided at the end of this policy:

1. Right of Access
You have the right to inquire about and obtain a summary and details of the personal information we hold about you.

2. Right to Rectification
If you find that the personal information we hold is inaccurate or incomplete, you have the right to request correction or supplementation.

3. Right to Erasure (Right to be Forgotten)
You have the right to request deletion of your personal information in the following circumstances:

• The information is no longer necessary for the original purposes of collection;

• You withdraw your consent (and there is no other legal basis for processing);

• You object to the processing and there are no overriding legitimate grounds;

• The processing does not comply with legal requirements.

4. Right to Restrict Processing
If you contest the accuracy of the data or question the lawfulness of processing, you have the right to request that we suspend processing your data.

5. Right to Data Portability
Where technically feasible and legally permissible, you have the right to request that the personal information you have provided be exported in a structured, commonly used format and transmitted to another controller.

6. Right to Object
Based on your specific situation, you have the right to object to our processing of your personal information based on legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

7. Right to Withdraw Consent
If our data processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to the withdrawal.

We will respond to your request within a reasonable period (usually no more than 30 days) and may verify your identity as necessary to ensure information security.

VI. Children's Privacy Protection

This website and the products and services offered are intended for adults. We do not knowingly collect personal information from children under the age of 16 (or the applicable age in your jurisdiction). If you are a parent or guardian and discover that we have collected information from a child under your care without proper consent, please contact us via our official email, and we will delete the relevant data as soon as possible.

VII. Cookies and Tracking Technologies

We use cookies to enhance website functionality and user experience. You may choose to accept or reject cookies through your browser settings. Disabling cookies may cause some features to malfunction. We do not store your password or credit card information in cookies.

VIII. Updates to this Privacy Policy

We reserve the right to revise, supplement, or update this Privacy Policy at any time. The updated policy will be posted on this page with the effective date indicated. For material changes (such as adjustments to data use purposes, sharing scope, or user rights), we will provide explicit notice via email or website announcement. Please review this page periodically to obtain the latest version of our Privacy Policy. Your continued use of this website after the effective date of updates constitutes your acceptance of the revised terms.

IX. Contact Us

If you have any questions about this Privacy Policy, need to exercise your data rights, or wish to file a complaint or suggestion regarding personal information processing, please contact us via the official email address below. We will respond to your inquiry as soon as possible and assist you with sincerity and a sense of responsibility.

Contact Email: customer@sherryshirt.com

Data Controller and Processor: HONGKONG KATE LIMITED

Office Address: UNIT E01 10/F WONG KING 1 INDUSTRIAL BUILDING, NO. 2-4 TAI YAU STREET, SAN PO KONG, KOWLOON

We are committed to protecting your privacy and welcome you to communicate with us regarding privacy matters at any time. Your trust is our most cherished asset, and we will continue to treat every piece of personal information with rigor and prudence.